The personal lubricant Boy Butter aired a new ad on TV last Friday during the grand premiere of RuPaul’s Drag Race season 15.
The commercial, “Storia D’Amore” (love story in Italian), features two men (models Facundo Rodriguez and Jerreth Ludwig) in a Mediterranean villa.
Boy Butter has a history of producing very sensual commercials that air on TV during high-profile broadcasts of TV shows and/or live events. If you thought airing during RuPaul’s Drag Race was racy, check out this commercial which broadcasted regularly on ESPN and ESPN2 during many popular sporting events, including boxing matches, SportsCenter news, and UFC Fight Nights.
Out Magazine: Eyal Feldman, Boy Butter's founder, says he wants people who are watching the ad to question the reasons behind their discomfort (if they have any), especially since it "encourages you to find solace in being yourself, and promotes the message of loving whomever you choose, freely."
At Bite the Fruit, we can’t get enough of this. Click here to purchase Boy Butter products.