Bite the Fruit

Genderism: The Invisible System We’re Still Rewarding When we redesigned Bite the Fruit’s online store, a practical problem surfaced. How do you categorize products without using “For Him” and “For Her”? At first glance, it seemed like a marketing decision. But it wasn’t. It was cultural. Because the moment you try to sort pleasure into pink and blue boxes, you collide with something deeper: a system most people have never consciously examined. Genderism. And genderism is not about toys. It is about power. Seeing What We Were Taught Not to See What invisible structure is shaping behavior here? Gender binarism...

Study finds intimate relationships are actually doing well during the pandemic   A recent Monmouth University survey of 556 American adults, between April 30 to May 4, found that despite the stresses that might come from home quarantine, working from home, losing a job, business lockdowns, or managing kids, most are happy in their relationships. Although they are far from perfect, on average, they are in pretty good shape.   The survey reveals some encouraging results:   1. About three-quarters of those polled with a romantic partner say their relationship has not fundamentally changed since the coronavirus outbreak.   When...

  Scientific studies have proven there are strong links between a positive evaluation of sexual life and a person's overall health and feelings of happiness. Bite the Fruit believes sexual wellness is an integral part of physical, emotional, and interpersonal wellness. We believe in the positive effects of sexual fulfillment.   Taking care of yourself never felt so good. Sexual aids and toys are part of a healthy, balanced lifestyle that includes mindfulness of diet, exercise, and sexuality.   Recently, a U.S. survey found that the women who use sexual aids such as vibrators are more likely to have a...