Trending sex toys for 2025 and an anticipated trend for 2026 center heavily on advanced technology like app integration and AI, along with the continued popularity of clitoral air-pulse stimulators and powerful wand massagers.
Trending Sex Toys 2025 for women
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Womanizer Premium 2: A best-seller in 2025, this clitoral air-pulse stimulator uses "Pleasure Air" technology, which users praise for providing fast and powerful, yet gentle, orgasms. It includes 14 intensity levels and smart silence features.
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Satisfyer Pro 2: This air-suction clitoral stimulator is a "game-changer" known for its high value and effective pulsating air pulses that mimic cunnilingus without direct contact. It is a popular and more affordable option within the air-pulse category.
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Magic Wand Rechargeable: An iconic and powerful wand design, it is a go-to for those seeking intense, deep vibrations. Fans report excellent power and long battery life.
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We-Vibe Melt: These toys are part of the trend toward shared, interactive, and app-controlled experiences. They are often used for partner play, offering remote control functionality that adds excitement, even across long distances.
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Tracy's Dog OG 2 Clitoral Sucking Vibrator: This dual-stimulation toy has a curved internal arm for G-spot stimulation and an external air nozzle for clitoral stimulation, offering blended orgasms. It can be used hands-free and comes with a remote control.
Trending Sex Toys 2025 for men
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LELO F1s V3: This advanced automatic male masturbator is a popular choice, upgraded with AI technology to provide a personalized experience with tailored vibrations. It is app-compatible, allowing for remote control by a partner, making it a favorite for long-distance relationships.
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The Handy: Described as a "hand job or blow job machine," this automatic interactive stroker is highly rated for its realistic feel and potential for a completely hands-free experience with an optional attachment. It can be controlled via an app or even synced with online videos.
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Fleshlight Universal Launch: This is a top-rated automatic stroker in 2025, praised for its powerful motor, superior suction, and smooth movement that provides an excellent, stable performance during use.
Trending Sex Toys 2025 for couples
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LELO Tor 2: This is a leading flexible, vibrating cock ring designed to enhance erections and provide mutual pleasure. It can be worn during intercourse, with the external vibrator stimulating the partner, making it a popular choice for couples.
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We-Vibe Pivot: Another app-compatible vibrating ring, the Pivot is highly recommended for long-distance partners who can control its functions from afar. Its discreet design allows for subtle use, earning it the nickname "the Cadillac of cock rings" from some experts.
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Tenga Egg: A simple, low-priced, and very discreet stroker, the Tenga Egg continues to be a go-to budget or beginner-friendly option. They are disposable but can be washed for multiple uses and come in a variety of internal textures.
Projected Trends for 2026
- AI Integration: Devices are expected to incorporate more artificial intelligence, offering personalized user experiences and potentially even supplementing natural lubrication based on sensor data.
- Enhanced Connectivity and Haptics: Expect further advancements in app-controlled toys, allowing for remote play and even synchronization with virtual reality experiences or video game haptic feedback.
- Inclusive Design and Health Focus: The market is seeing an increase in products designed for specific health needs, such as prostate massagers and devices supporting pelvic health for people with disabilities, reflecting a broader wellness trend.
- Sustainable and Body-Safe Materials: There is a growing demand for eco-friendly and health-conscious products made from non-porous, medical-grade materials like silicone, ABS plastic, and glass, which are easier to clean and less likely to harbor bacteria.
- Discreet and Aesthetic Products: Manufacturers are focusing on creating elegant, minimalist designs that don't immediately look like sex toys, appealing to a wider range of consumers who value discretion and style.