The Beach Cowboy, Boy Butter’s new ad, is premiering during Season 18 of RuPaul’s Drag Race on MTV — Friday, January 2, 2026 at 8pm EST. Airing in NYC, New Jersey, Chicago, Houston, Miami, Fort Lauderdale, Denver, Los Angeles, and nationwide in Canada on OutTV. Also airing mornings on CNBC & Fox Business, and evenings on ESPN & Fox Sports.
Starring Matthew Dubbe and video by StrawHatProductions.com.
Bite the Fruit proudly carries Boy Butter lube and other products.